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    Instagram considers limiting excessive posts in stories

    The social network has launched a test that limits the possibility of sharing classic publications in stories, in particular to prevent certain creators from over-sharing their content.

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    Many content creators on Instagram tend to repost a new post to their stories, which helps them ensure it's seen by a wider audience. This practice also makes it possible to circumvent the algorithms of the social network, which tends to favor certain contributors.

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    Instagram wants to better regulate sharing in stories

    However, many users started criticizing the practice, causing Instagram to take the bull by the horns. Thus, the platform has just launched a test in which it limits in certain markets the possibility of resharing a publication of the feed as a story.

    Instagram users: I wish people stopped sharing so many feed posts to their Stories


    — Matt Navarra (@MattNavarra) January 29, 2021

    Some users have seen a banner appear informing them of the new limitations imposed on them. Not only is it no longer possible to promote your own content, but it also seems impossible to share a classic publication in your stories, thus separating the two methods of sharing. On the other hand, it remains possible, at least for the moment, to share IGTV content and tweets in its stories.


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    This test remains limited to certain regions for the moment, Instagram preferring to take the time to ensure that this limitation corresponds to the requests of its users. It may therefore never be extended more widely, the aim being also to continue to encourage creators to post content and promote it, if possible without duplicating it.

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